Today we’re talking to Vince Warnock about podcasting and the work that goes into preparing for an interview. Vince is an author, marketing strategist and host of Chasing the Insights. He’s been presented with numerous awards and is part of the Fearless 50, a program designed by Adobe to recognize the top 50 marketers in the world who drive bold, fearless marketing and digital transformation. On his podcast, he talks to the biggest and brightest minds in marketing, sales and entrepreneurship.
Lyndon Baptiste: Tell me about ChatGPT for Female Entrepreneurs
Vince Warnock: it’s designed to help as many women as possible. It’s designed for two purposes, actually, to help as many female entrepreneurs to accelerate their business. And there’s so much in there that will help them to basically 10x their productivity and to understand how to use these tools for every aspect of their business. But the other reason that we’ve done it is I’m very aware of the male bias in AI tools. In fact, we’ve just done some case studies on it and shown definitively that there’s a male bias in there. And one of the ways you get rid of bias in things like this is to train as many people, or particularly women or underrepresented people to use these tools because the more they use it, the more it trains out the bias.
Lyndon Baptiste: Recently, I was invited to a podcast and when the host asked me to introduce myself, I immediately froze. When you’re going on as a podcast guest, what are some of the things you consider in crafting a suitable introduction?
Vince Warnock: Yeah, definitely. The key thing for me is, I’m from New Zealand, for those who don’t know, and we have a bit of a challenge over here in New Zealand. We have this concept called tall poppy syndrome, which is in most countries, but we tend to have it a lot more over here. Basically, what it is, is we love an underdog. We love it when someone is doing really, really well that comes from nowhere, but the moment someone actually achieves success, we want to tear them down. It’s built into the culture here in New Zealand where anyone who sticks their head above others gets their head chopped off essentially. So the problem with that is it also relates to ourselves. So in other words, when I’m telling you, hey, I’m one of the top 50 marketers in the world, on the inside, I tense up and I don’t want to say that because it feels like I’m bragging and it feels like people are going to think I’m a jerk and going to think I’m arrogant and all this because that’s the culture we grew up in. So it’s always been a challenge to me to talk about my backstory and talk about my bio and all this kind of stuff.
So what I learned to do, Lyndon, is I learned a couple of things. First of all, I list out my relevant accomplishments. And I don’t mean like I got the scouts badge for not tying or the scouts badge for the other. I mean things that are relevant for whatever episode I’m going to be on or whatever show I’m going to be on. So if I’m going to be talking on a show about podcasting, what I have is I have that I’m the host of the Chasing the Insights podcast, but I also have some follow-up information on there. For example, the fact that it’s one of the top 2% podcasts in the world. Or if I’m talking about publishing, then I’ll mention that I’ve got a publishing company, but I’ll also mention that I’ve got a 100% track record on bestsellers, I’ve got five bestselling books out there, those kind of things.
So each of these, you have your key kind of takeaway. You’ll have something that supports it there. But more importantly, to wrap it all up, you’ll have a little bit of a story there. And that’s when people ask me, hey, Vince, where did you come from? How did you start your business? Or what do you do for people? I basically say, look, I have spent most of my career kind of trying to get notice from a child that used to hide away because he grew up in an abusive family. I used to hide away from the world. And then I realized that actually all of us deserve to be seen and all of us deserve a voice. So I’m on a mission to help other entrepreneurs do that and I do that through XYZ. So I bring these points to life.
So for me crafting it is really important. So crafting it so that it’s agile so that you can actually change it and shift it up depending on the show you’re going to be on and the topic you’re going to talk about, but also crafting it in a way that has a story behind it. So that way, for example, when I often when I’m talking about the Adobe award and getting recognised as one of the top 50 marketers, I don’t just blurt it out and say, well, I’m a top 50 marketer. What I say to people is, actually, I used to have the dream job. And when I was at Cigna, I was the chief marketing officer there. Everything there was on paper the perfect job.
The pay was ludicrous. The bonuses were insane, honestly. We got to work on some crazy stuff. I got the recognition. I got the results when I’m there. I got a slew of awards, including being recognized by Adobe as one of the top 50 marketers in the world, published my first book when I’m there, and I’m listing out all these credentials, but then I turn it around and say, and none of that mattered because I was miserable. So I’m not doing it as a brag. I’m doing it to showcase to people actually that despite all of those accomplishments, I was unhappy and I was unfulfilled and therefore needed to step into what I’m doing now, which is incredibly fulfilling So so that’s how to get over the shyness of being able to brag about yourself or the other thing I actually have some people who you know teach a lot of people to do this They’ll get up there on a podcast and they say well, all right If you if you must if you must twist my arm and make me talk about myself I’ll give you my humble brag and then they’ll tell you about one of their major accomplishments that gives incredibility.